Adila's Portfolio

Hi, I'm Adila!

I blend beautiful design with clever strategy to create products people genuinely want to use.

About me

UX Designer with 3+ years of experience across B2B and B2C products.

I’ve led UX teams, driven design strategy, and shipped impactful features — from building scalable design systems to improving conversion rates across web, mobile, and marketing touchpoints.

UX Designer with 3+ years of experience across B2B and B2C products.

I’ve led UX teams, driven design strategy, and shipped impactful features — from building scalable design systems to improving conversion rates across web, mobile, and marketing touchpoints.

B2B + B2C

product experience

years of experience

UX Strategy

I craft designs that balances user needs and business goals — grounded in research, built for impact.

I care about the little details and the big picture — from delighting users to delivering real business results.

UX Designer with 3+ years of experience across B2B and B2C products.

I’ve led UX teams, driven design strategy, streamlined operations, improved processes, and shipped impactful features — from building scalable design systems to improving conversion rates across web, mobile, and marketing touchpoints.

B2B + B2C

product experience

years of experience

UX Strategy

I craft designs that balances user needs and business goals — grounded in research, built for impact.

Projects

Automating Campaign Assets

Streamlined asset creation in Figma with a reusable style kit, cutting turnaround time and reducing back-and-forth.

In-app faith companion

Bringing the Quran into HalalTrip App: A seamless, all-in-one faith experience for Muslim travelers.

Improving Region Selection

Improving the region switcher directly increases Pacvac’s revenue by reducing friction for international users particularly from the UK, where there's a clear drop-off in engagement despite solid session numbers.

Automating Campaign Assets

Streamlined asset creation in Figma with a reusable style kit, cutting turnaround time and reducing back-and-forth.

In-app faith companion

Bringing the Quran into HalalTrip App: A seamless, all-in-one faith experience for Muslim travelers.

Improving Region Selection

Automating Campaign Assets

Streamlined asset creation in Figma with a reusable style kit, cutting turnaround time and reducing back-and-forth.

In-app faith companion

Bringing the Quran into HalalTrip App: A seamless, all-in-one faith experience for Muslim travelers.

Improving Region Selection

Automating Campaign Assets

Streamlined asset creation in Figma with a reusable style kit, cutting turnaround time and reducing back-and-forth.

In-app faith companion

Bringing the Quran into HalalTrip App: A seamless, all-in-one faith experience for Muslim travelers.

Improving Region Selection

Curious? Confused? Convinced?

If something sparked your interest, don’t be a stranger. My inbox is always open.

Let's Talk

Curious? Confused? Convinced?

If something sparked your interest, don’t be a stranger. My inbox is always open.

Let's Talk

Curious? Confused? Convinced?

If something sparked your interest, don’t be a stranger. My inbox is always open.

Let's Talk

Curious? Confused? Convinced?

If something sparked your interest, don’t be a stranger. My inbox is always open.

Let's Talk

You’ve reached the end of the homepage a.k.a. the most professional page of them all. But don’t rush off just yet or you’ll miss out on the fun. There are easter eggs and little virtual adventures scattered throughout my portfolio. Take your time, wander, and enjoy discovering them!

Not everything here is finished (I’m still tinkering), but you can test-drive a few already. The rest? Coming soon.