ABOUT ME

I’m a UX designer who cares about clarity, craft, and what actually works.

I’m a UX designer who cares about clarity, craft, and what actually works.

I’m a UX designer who cares about clarity, craft, and what actually works.

I’m Adila, a Perth-based UX/Product Designer with 3+ years of experience designing for B2B and B2C products across Australia, Singapore, and Indonesia.


I’m passionate about crafting beautiful, intuitive interfaces that solve real problems and drive real outcomes. Whether it’s leading UX strategy, improving onboarding flows, or launching scalable design systems, I bring a mix of deep thinking, visual finesse, and business empathy to everything I do.

Fun fact: “Adila” means justice while “Ilma” means both light and water — and I try to bring both clarity, flow, and a strong sense of what’s right for users.

London 2024

Melbourne 2025

helsinki

Helsinki, 2024

rovaniemi

Rovaniemi, 2024

London 2024

Melbourne 2025

helsinki

Helsinki, 2024

rovaniemi

Rovaniemi, 2024

London 2024

Melbourne 2025

helsinki

Helsinki, 2024

rovaniemi

Rovaniemi, 2024

MY TOOLS STACK

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Here's what I bring to the table ೃ⁀➷

Outside of design skills and UX research (which you’d expect anyway), here’s the good stuff.

Design Operations

Because life’s too short for bad processes



I hate inefficiency. I hate wasted time. I hate red tape that exists purely for the drama. When I see a bloated process, I’ll rip it apart and rebuild it leaner, quicker, and less painful for everyone.

Product & Systems Thinking

Pixels are cheap, thinking is priceless

I don’t do “just make it pretty.” I ask why — sometimes too many times — until I’m sure we’re solving the real problem. I dive into data, research, and the bigger picture. Pixels are cheap. Critical thinking isn’t.

UX Strategy

Figma can’t give you strategy



Got a UX strategy? Love that for you. Don’t have one? Even better — that’s my playground. Metrics, principles, goals, all tethered to business reality, not vibes on a Figma board. This isn’t guesswork, it’s hard-won experience. And I’ve done the hard yards.

UX Advocacy

Will argue for good design (and win)

People blink when I tell them I studied law. But it’s the best secret weapon in UX: advocacy, negotiation, winning the room. I grew up in debates and moot courts, so speaking up is my default setting. Bring me in, and you’re not just hiring a designer — you’re getting an advocate with receipts.

Parting words from my colleagues

The peak-end rule says we remember the strongest impression at the peak and the end. Here are the impressions I left with my colleagues.

  • We’re losing our strongest link. Wishing you all the best in your new adventure. We'll definitely miss having you in the team, especially the Product Designers.

    Ridhwan R.

    Product Design & Development Head

  • Adila was a highly valuable team member, consistently delivering high-quality work while proactively finding ways to improve UX and business outcomes. She balanced creativity with data-driven decision-making, boosted conversion and engagement, and collaborated seamlessly across teams. Beyond her core role, she led innovation-focused projects that introduced new tools and improved workflows. Her work ethic, problem-solving skills, and dedication to learning would make her a great addition to any team.

    Raudha Z.

    Strategic Partnerships & Project Lead

  • I’ve always looked up to you. Learned so much from the way you worked and led the team. I’m really sad (…and honestly shocked) to see you go, but wishing you all the luck on your next journey!

    Nadine H.

    Full-Stack Developer

  • Thank you for all your ideas that shaped the team’s development and the company’s growth. You were a crucial part of us. May the odds be ever in your favor.

    Tawfiq S.I.

    Research Manager

  • Thanks for guiding me and sharing so much. I’ve learned a ton from you. So glad I got to work with you from my very first day. Wishing you success and good health always. Will miss you :’(

    Zafira K.

    Product Designer

  • We’re losing our strongest link. Wishing you all the best in your new adventure. We'll definitely miss having you in the team, especially the Product Designers.

    Ridhwan R.

    Product Design & Development Head

  • Adila was a highly valuable team member, consistently delivering high-quality work while proactively finding ways to improve UX and business outcomes. She balanced creativity with data-driven decision-making, boosted conversion and engagement, and collaborated seamlessly across teams. Beyond her core role, she led innovation-focused projects that introduced new tools and improved workflows. Her work ethic, problem-solving skills, and dedication to learning would make her a great addition to any team.

    Raudha Z.

    Strategic Partnerships & Project Lead

  • I’ve always looked up to you. Learned so much from the way you worked and led the team. I’m really sad (…and honestly shocked) to see you go, but wishing you all the luck on your next journey!

    Nadine H.

    Full-Stack Developer

  • Thank you for all your ideas that shaped the team’s development and the company’s growth. You were a crucial part of us. May the odds be ever in your favor.

    Tawfiq S.I.

    Research Manager

  • Thanks for guiding me and sharing so much. I’ve learned a ton from you. So glad I got to work with you from my very first day. Wishing you success and good health always. Will miss you :’(

    Zafira K.

    Product Designer

Listen to my favourite songs!

They say the songs you listen to describe who you are. Which makes me… eclectic at best. With over 300 playlists on Spotify, choosing just a few was a challenge.

Enter my world…

…and learn more about me beyond this corporate persona

Frequently Asked Questions

I get it — hiring’s risky. It's always a bit of a gamble and you've got a million resumes to skim. I'll make it easier for you. Think of this as your spoiler sheet ;)

What kind of work do you do best?

Anything at the intersection of design, strategy, and systems is my sweet spot. I thrive where messy problems need structure, not just shiny screens. If you’re after a pixel-pusher, sure, I can do that... but you’d be wasting my full potential.

Do you only do UX/UI?

UX/UI is my core, but I’ve also worked in design ops, branding, content, and a sprinkle of product management. I can also do front-end development, but only when I really HAVE to (I'm not a replacement to engineers and developers). Think of me as a designer who can zoom in and zoom out.

What’s your design process?

Ask why. Ask it again. Then back it up with research and data. From there it’s test, refine, and repeat until the design actually works for real people.

Why did you switch from law to design?

Because arguing in court about contracts didn’t feel as fun as arguing in Figma about user flows. ha. Design lets me combine logic, creativity, and advocacy in one place.

What kind of teams do you enjoy working with?

Curious ones. Teams that want to experiment, challenge assumptions, and actually care about users. If your vibe is micromanagement and “just make it pretty,” I’m not your person. I thrive best in teams that value autonomy, flexibility, and trust. No butts-in-seats mentality for me, thanks.

What do you do outside of design?

Write, read books, learn new languages (currently learning Mandarin), nerd out on cognitive biases, browse WikiPedia, occasionally get lost in code experiments, and try to keep my Standard Issue Cat™ from walking across my keyboard mid-meeting.

What’s your working style and personality?

I’m an introvert, not a hermit, not a lone wolf. I like quiet focus, but I also love bouncing ideas around with teammates. Basically: give me a bit of solo time, and I’ll show up to the group with better ideas. I'm thoughtful. 100% allergic to micromanagement. I like clarity, autonomy, trust, and the occasional meme in Slack. I recharge through solitude and focused, uninterrupted work not because I’m antisocial or disengaged, but because it’s how I do my best thinking. I value workplaces that respect and accommodate different working styles, because everyone thrives and delivers their best work under different circumstances. Let’s not paint with a broad brush.

So you have about 3–4 years of experience. Some candidates have 5 or more. Why should we consider you at the same level?

I like to think of experience in two layers: time and impact. Someone can design for 5 years and mostly stay in an executional role: taking briefs, handing off wireframes, and shipping UI. That’s valuable, but it’s a different kind of growth. In my 3–4 years, I’ve already stepped into responsibilities often expected of more senior designers. I’ve led a small team, facilitated workshops with stakeholders, contributed to product vision and strategy, and initiated and maintained design systems. Those experiences taught me not only how to design, but how to align teams, balance user needs with business goals, and think about scale and long-term impact. So while I may have fewer years on paper, I’ve compressed a lot of senior-level exposure into that time. I believe what matters most is the breadth and depth of contribution, not just the calendar count. And I’m ready to bring that value here.

What kind of work do you do best?

Anything at the intersection of design, strategy, and systems is my sweet spot. I thrive where messy problems need structure, not just shiny screens. If you’re after a pixel-pusher, sure, I can do that... but you’d be wasting my full potential.

Do you only do UX/UI?

UX/UI is my core, but I’ve also worked in design ops, branding, content, and a sprinkle of product management. I can also do front-end development, but only when I really HAVE to (I'm not a replacement to engineers and developers). Think of me as a designer who can zoom in and zoom out.

What’s your design process?

Ask why. Ask it again. Then back it up with research and data. From there it’s test, refine, and repeat until the design actually works for real people.

Why did you switch from law to design?

Because arguing in court about contracts didn’t feel as fun as arguing in Figma about user flows. ha. Design lets me combine logic, creativity, and advocacy in one place.

What kind of teams do you enjoy working with?

Curious ones. Teams that want to experiment, challenge assumptions, and actually care about users. If your vibe is micromanagement and “just make it pretty,” I’m not your person. I thrive best in teams that value autonomy, flexibility, and trust. No butts-in-seats mentality for me, thanks.

What do you do outside of design?

Write, read books, learn new languages (currently learning Mandarin), nerd out on cognitive biases, browse WikiPedia, occasionally get lost in code experiments, and try to keep my Standard Issue Cat™ from walking across my keyboard mid-meeting.

What’s your working style and personality?

I’m an introvert, not a hermit, not a lone wolf. I like quiet focus, but I also love bouncing ideas around with teammates. Basically: give me a bit of solo time, and I’ll show up to the group with better ideas. I'm thoughtful. 100% allergic to micromanagement. I like clarity, autonomy, trust, and the occasional meme in Slack. I recharge through solitude and focused, uninterrupted work not because I’m antisocial or disengaged, but because it’s how I do my best thinking. I value workplaces that respect and accommodate different working styles, because everyone thrives and delivers their best work under different circumstances. Let’s not paint with a broad brush.

So you have about 3–4 years of experience. Some candidates have 5 or more. Why should we consider you at the same level?

I like to think of experience in two layers: time and impact. Someone can design for 5 years and mostly stay in an executional role: taking briefs, handing off wireframes, and shipping UI. That’s valuable, but it’s a different kind of growth. In my 3–4 years, I’ve already stepped into responsibilities often expected of more senior designers. I’ve led a small team, facilitated workshops with stakeholders, contributed to product vision and strategy, and initiated and maintained design systems. Those experiences taught me not only how to design, but how to align teams, balance user needs with business goals, and think about scale and long-term impact. So while I may have fewer years on paper, I’ve compressed a lot of senior-level exposure into that time. I believe what matters most is the breadth and depth of contribution, not just the calendar count. And I’m ready to bring that value here.

What kind of work do you do best?

Anything at the intersection of design, strategy, and systems is my sweet spot. I thrive where messy problems need structure, not just shiny screens. If you’re after a pixel-pusher, sure, I can do that... but you’d be wasting my full potential.

Do you only do UX/UI?

UX/UI is my core, but I’ve also worked in design ops, branding, content, and a sprinkle of product management. I can also do front-end development, but only when I really HAVE to (I'm not a replacement to engineers and developers). Think of me as a designer who can zoom in and zoom out.

What’s your design process?

Ask why. Ask it again. Then back it up with research and data. From there it’s test, refine, and repeat until the design actually works for real people.

Why did you switch from law to design?

Because arguing in court about contracts didn’t feel as fun as arguing in Figma about user flows. ha. Design lets me combine logic, creativity, and advocacy in one place.

What kind of teams do you enjoy working with?

Curious ones. Teams that want to experiment, challenge assumptions, and actually care about users. If your vibe is micromanagement and “just make it pretty,” I’m not your person. I thrive best in teams that value autonomy, flexibility, and trust. No butts-in-seats mentality for me, thanks.

What do you do outside of design?

Write, read books, learn new languages (currently learning Mandarin), nerd out on cognitive biases, browse WikiPedia, occasionally get lost in code experiments, and try to keep my Standard Issue Cat™ from walking across my keyboard mid-meeting.

What’s your working style and personality?

I’m an introvert, not a hermit, not a lone wolf. I like quiet focus, but I also love bouncing ideas around with teammates. Basically: give me a bit of solo time, and I’ll show up to the group with better ideas. I'm thoughtful. 100% allergic to micromanagement. I like clarity, autonomy, trust, and the occasional meme in Slack. I recharge through solitude and focused, uninterrupted work not because I’m antisocial or disengaged, but because it’s how I do my best thinking. I value workplaces that respect and accommodate different working styles, because everyone thrives and delivers their best work under different circumstances. Let’s not paint with a broad brush.

So you have about 3–4 years of experience. Some candidates have 5 or more. Why should we consider you at the same level?

I like to think of experience in two layers: time and impact. Someone can design for 5 years and mostly stay in an executional role: taking briefs, handing off wireframes, and shipping UI. That’s valuable, but it’s a different kind of growth. In my 3–4 years, I’ve already stepped into responsibilities often expected of more senior designers. I’ve led a small team, facilitated workshops with stakeholders, contributed to product vision and strategy, and initiated and maintained design systems. Those experiences taught me not only how to design, but how to align teams, balance user needs with business goals, and think about scale and long-term impact. So while I may have fewer years on paper, I’ve compressed a lot of senior-level exposure into that time. I believe what matters most is the breadth and depth of contribution, not just the calendar count. And I’m ready to bring that value here.

Still got questions?

My inbox is always open.

Let's Talk

Let's Talk

Let's Talk

Me on my bed with my cat Toulouse